When it comes to prospective clients, I believe the second most important document they will see is ... your website (yes, it is a document - I will address this in another post). However, the most important document they will see from your business is your proposal. For that reason, you will find many products and resources dedicated to making good proposals.
There are two approaches you can take: 1) Use a software package (like Proposal Kit - which I highly recommend); or 2) Create your own. I would say that using software is for those that have never done a proposal before and need more help than normal; but I suggest creating one from scratch for those that have the experience, time and resources to gain the advantages of it being custom and (in most cases) a lot more direct. I have added a sample of proposal template that I've used successfully for a long time:
Proposal Template
You will find it very straight forward, clean in design, and easy to modify in Microsoft Word for your own use. Feel free to download it anytime and let me know what you think about it.
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